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GUIDING DEVELOPMENT PROJECTS WITH CONFIDENCE

With more than 20 years of experience, Veritas Development Advisors helps developers, affordable housing organizations, investors, nonprofits, and public agencies navigate California's development process—from early feasibility through project completion.

PRACTICE AREAS

AFFORDABLE HOUSING & DEVELOPMENT 
SERVICES

Less red tape. More forward motion. We help clients navigate planning, approvals, and development with proactive strategies that save time, reduce surprises, and keep projects moving.

AFFORDABLE HOUSING & DEVELOPMENT

Guidance for affordable, workforce, and mixed-income housing projects from feasibility through funding, entitlements, closing, construction, lease-up, and 8609.

PLANNING
& ENTITLEMENTS

Secure approvals, manage agency coordination, and navigate land use, density bonus, streamlining, and regulatory requirements.

PROJECT
MANAGEMENT

Coordinate teams, timelines, budgets, consultants, lenders, and agencies from early strategy through completion.

FINANCING & CAPITAL STRAGETY

Support with layered capital stacks, LIHTC, tax-exempt bonds, public funding, soft debt, PBVs, and feasibility analysis.

PUBLIC AGENCY & COMMUNITY RELATIONS

Build productive relationships with cities, counties, housing authorities, stakeholders, and community partners.

REAL ESTATE DEVELOPMENT 
ADVISORY

Strategic support for landowners, developers, nonprofits, and public agencies working through complex development challenges.

OUR VISION

HERE TO HELP

Good development advice starts with understanding the project. Before recommending a path forward, we start by asking the right questions: What are you trying to build? What constraints are already known? Where is the project stuck? Who needs to be at the table? What decision needs to happen next?
 

Veritas Development Advisors helps clients make informed decisions at every stage of the development process—from early feasibility and financing strategy to entitlements, agency coordination, construction, and project completion. Whether you are evaluating a new opportunity, pursuing affordable housing financing, navigating public approvals, or working through a project challenge, we are here to help you find clarity, reduce risk, and keep moving.

Shonda Herold Veritas Development Owner

SHONDA 
HEROLD

With more than 20 years of experience guiding development projects across Southern California, Shonda Herold knows how to turn complicated projects into clear paths forward. From affordable housing and mixed-use developments to commercial, industrial, and public-sector projects, she's helped bring more than 1,000 homes and over $688 million in development to life. Having worked in both the public and private sectors, Shonda understands the challenges developers face from every angle. She believes successful projects come from honest advice, proactive planning, and building strong relationships—not creating more red tape. Clients appreciate her practical approach, straightforward communication, and ability to keep projects moving, even when the process gets complicated. Whether you're just exploring an opportunity or navigating a challenging entitlement process, Shonda is the kind of partner you want sitting at the table. When she's not helping clients move projects forward, you'll find her traveling with her family, exploring historic places, cooking, or mentoring the next generation of development professionals.

Veritas Development Staff and Team
CONTACT
Veritas Development Building Shonda Herold

CONTACT US

OUR ADDRESS

7252 Archibald Ave.
Unit 690 
Rancho Cucamonga, CA 91730​

Tel:  840-256-7071

For any general inquiries, please fill in the following contact form:

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© 2026 by Veritas Development Advisors, LLC 

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